Selected work · 2026

Quiet moments.
Strong feeling.

I create UGC videos and other short-form content for products, services and places. The result can be calm and atmospheric — or bold and energetic, always shaped around your brand.

SPEC VIDEO · Product · Finnish summer sauna

The feeling of a summer sauna — KOIVU

An authentic, unhurried sauna moment shaped by firewood, birch and the hiss of water on hot stones. KOIVU sauna fragrance becomes a natural part of the Finnish summer-sauna ritual.

StudioMaruMaarit role: Concept, filming, performance, editing and voiceover
Production: Self-initiated portfolio concept

SPEC VIDEO · Product · conversational everyday story

When one bowl is no longer enough — House

A warm, conversational story that begins with a familiar family observation: only one cereal bowl is still intact. The House bowls enter naturally as the practical solution to an everyday kitchen problem.

StudioMaruMaarit role: Concept, filming, performance, editing and voiceover
Production: Self-initiated portfolio concept

SHORT VIDEO · Place · editorial mood

Delicious moments — Imatra Spa

A calm editorial mood piece shaped from small restaurant moments. Still imagery, soft typography and slow movement turn an everyday meal into a visual memory.

StudioMaruMaarit role: Concept, filming, image treatment and editing
Production: Self-initiated portfolio concept

SPEC VIDEO · Product · energetic everyday story

Everyday traces — Sanytol

A conversational product video where the familiar traces of family life turn into a clean kitchen. Sanytol becomes a natural part of the solution, with humour, recognisable everyday life and a more energetic rhythm.

StudioMaruMaarit role: Concept, filming, performance, editing and voiceover
Production: Self-initiated portfolio concept

SPEC VIDEO · Product · transformation

Colours of autumn

A visual transformation story built around Joanna Multi Cream Color hair dye. The product becomes a natural part of the moment, while the result stays in focus.

StudioMaruMaarit role: Concept, filming, editing and voiceover
Production: Self-initiated portfolio concept

SPEC VIDEO · Product · everyday story

A strawberry moment — saved for winter

A summer strawberry moment shaped by familiar routines, small details and a story told in the creator’s own voice. Rainbow sugar appears naturally as the strawberries are prepared for the freezer and saved for winter.

StudioMaruMaarit role: Concept, filming, editing and voiceover
Production: Self-initiated portfolio concept

SPEC VIDEO · Product · alternative concept

Look at that colour

The same strawberry moment from another point of view: the story begins with the vivid colour of summer and moves gently towards preparing the berries for the freezer. Rainbow sugar becomes a natural part of the familiar seasonal ritual.

StudioMaruMaarit role: Concept, filming, editing and voiceover
Production: Self-initiated portfolio concept

SPEC VIDEO · Place · café atmosphere

A gelato moment in the city

A small atmospheric story filmed at Robert’s Coffee, featuring handmade gelato produced in their own small gelato factory. The camera lingers on the space, details and an unhurried moment.

StudioMaruMaarit role: Idea, filming and editing
Production: Self-initiated portfolio concept

SHORT VIDEO · Place · atmospheric intro

Moments in Joensuu

An atmospheric intro to a broader video series presenting Joensuu. The summer city unfolds through small observations, movement and light — without hurry, just as it feels.

StudioMaruMaarit role: Idea, filming and editing
Production: Self-initiated portfolio concept